WinStar Farm secures NIL deal with University of Kentucky’s Reed Sheppard

WinStar Farm announced today that it has secured an NIL deal with University of Kentucky basketball
player Reed Sheppard to promote WinStar stallion Life Is Good.

A freshman guard for John Calipari’s Wildcats, Sheppard was Mr. Kentucky Basketball in 2023 and a
McDonald’s All-American. Also honored as the 2022 Kentucky Gatorade Player of the Year, Sheppard is
off to a fast start for the Wildcats (20-8) this season. With March Madness on the horizon, Sheppard is
averaging 12.5 points per game, 4.4 rebounds, and 4.3 assists in the 2023-24 season. A native of London,
KY., Sheppard is the son of Jeff and Stacey Sheppard, who both played college basketball at UK. Jeff was the Most Valuable Player of the 1998 Final Four and won two national championships.

“Reed Sheppard is all about what we believe in at WinStar,” said Elliott Walden, president, CEO, and
racing manager of WinStar Farm. “Being a good teammate (partner), conducting himself with humility,
and giving 100 percent in all he does. We think he is a great fit for Life Is Good and WinStar Farm.”

Life Is Good, Into Mischief’s fastest son, was a four-time Grade 1 winner during his sensational racing
career. Standing his second season at stud, Life Is Good bred 192 mares in his initial book, including 70
GSW/GS producers and 25 G1W/G1 producers. Life Is Good was an effortless winner of the Woodward
S. (G1); an uncontested winner of the Whitney S. (G1); and a dominant winner of the Pegasus World Cup
(G1) over Horse of the Year Knicks Go. His biggest career victory came in the $1 million Breeders’ Cup
Dirt Mile (G1), a race he won by 5 ¾ lengths—the largest margin of victory at the 2021 Breeders’ Cup.

All told, Life Is Good amassed earnings of $4,541,700 for CHC Inc. and WinStar Farm and won nine of 12
career starts. He stands for $85,000 S&N. His first in-foal mares commanded up to $1.2 million,
$800,000, etc. For more information on Life Is Good, contact Liam O’Rourke, Olivia Desch, or Ben Hanley at (859) 873-1717, or visit