Graffiti mural at center of Paynter promotion
Tuesday, November 12, 2013

Courtesy Glenye Cain Oakford, BloodHorse.com

WinStar Farm has taken an unusual approach in promoting its new stallion Paynter. The popular colt joined WinStar's roster after the Breeders' Cup World Championships and will stand his first year at stud for a $25,000 fee.

To celebrate the start of his stud career, WinStar commissioned Louisville artist Braylyn Stewart to paint a 7-foot by 20-foot mural dedicated to Paynter and displaying the farm's advertising tagline for the 4-year-old Awesome Again colt: "Paynter: Awesome Heart."

WinStar chief executive and racing manager Elliott Walden said the tagline and the idea for the graffiti-style mural evolved out of the idea of Paynter as a "street fighter" who showed great determination and courage in fighting off a near fatal bout of colitis and early-stage laminitis. The colt, who fell ill after winning the Haskell Invitational Stakes (gr. I), inspired a devoted fan following as he battled those diseases. He returned to the races at Betfair Hollywood Park on June 14, almost a year after his Haskell victory, and won an allowance. He also finished second in the grade II San Diego Handicap this season. His racing career ended after a seventh-place finish in the Breeders' Cup Classic (gr. I).

Stewart—a tattoo artist, muralist, and conceptual artist—came to WinStar's attention through Jon Siegel at the PM Advertising agency. Stewart is known for blending graffiti with traditional painting and used spray paint for much of the Paynter mural.

"We started thinking about it, and it just kind of evolved, like a lot of good ideas do," Walden said. "I just met the artist for the first time here today, and the thing I like about is that he's passionate about what he does. He was excited about being here. He has the passion for what he's doing, just like we have a passion out here at WinStar for what we're doing."

Walden said the farm hadn't yet decided where to display the mural, which Stewart painted on the lawn adjacent to WinStar's new stallion complex and breeding shed.

"This is a little different with the ad campaign," he added. "I think it'll get people talking, which is always good."

Paynter filly sharp in Churchill Downs maiden special weight debut title=
Paynter

Paynter filly sharp in Churchill Downs maiden special weight debut

Queen Mum flew past her foes in the stretch to win her debut by a widening length and a half Thursday afternoon at Churchill Downs...

[read more]

$175,000 colt the latest Fed Biz star at Keeneland sale title=
Fed Biz

$175,000 colt the latest Fed Biz star at Keeneland sale

Fed Biz, a top-five First-Crop yearling average sire, was represented by one of the leading colts during Tuesday's session of the Keeneland Yearling sale...

[read more]

$300,000 colt tops exceptional Saturday at Keeneland for Fed Biz title=
Fed Biz

$300,000 colt tops exceptional Saturday at Keeneland for Fed Biz

Fed Biz had his top-priced yearling at auction this year on Saturday at Keeneland when a colt by the WinStar stallion went for $300,000...

[read more]

$525,000 Pioneerof the Nile colt tops Keeneland Saturday session title=
Pioneerof the Nile

$525,000 Pioneerof the Nile colt tops Keeneland Saturday session

Leading sire Pioneerof the Nile had the session topper Saturday at the Keeneland September Yearling sale when a colt by the WinStar stallion brought a winning bid of $525,000...

[read more]

Undefeated Artie Schiller filly wins first stakes start title=
Artie Schiller

Undefeated Artie Schiller filly wins first stakes start

Amy's Challenge won a spirited stretch-long battle with Mr. Jagermeister to win Saturday's $80,000 Shakopee Juvenile S. to give the 2-year-old daughter of Artie Schiller her first stakes win...

[read more]

Uni (GB) takes Sands Point S. (G2) for first graded stakes win title=
More Than Ready

Uni (GB) takes Sands Point S. (G2) for first graded stakes win

Uni's victory in Saturday's $400,000 Sands Point S. (G2) made the 3-year-old filly the 80th lifetime graded stakes winner for WinStar Farm's More Than Ready...

[read more]

Pioneerof the Nile's spectacular Thursday at Keeneland title=
Pioneerof the Nile

Pioneerof the Nile's spectacular Thursday at Keeneland

Pioneerof the Nile had one of his best days of his illustrious stallion career Thursday at the Keeneland September Yearling sale when three separate juveniles surpassed the $700,000 mark...

[read more]

$750,000 filly new top at Keeneland for Distorted Humor title=
Distorted Humor

$750,000 filly new top at Keeneland for Distorted Humor

Distorted Humor, the number one broodmare sire of 2017, had his top yearling of the first four sessions of the Keeneland September Yearling sale on Thursday...

[read more]

First Fed Biz Keeneland yearling hammers for $150,000 title=
Fed Biz

First Fed Biz Keeneland yearling hammers for $150,000

Fed Biz's first yearling through the ring at the Keeneland September Yearling sale sold for 15 times his stud fee...

[read more]

Big numbers at Keeneland continue for Bodemeister title=
Bodemeister

Big numbers at Keeneland continue for Bodemeister

A $400,000 filly topped Bodemeister's returns Thursday at the Keeneland September Yearling sale...

[read more]