Graffiti mural at center of Paynter promotion
Tuesday, November 12, 2013

Courtesy Glenye Cain Oakford, BloodHorse.com

WinStar Farm has taken an unusual approach in promoting its new stallion Paynter. The popular colt joined WinStar's roster after the Breeders' Cup World Championships and will stand his first year at stud for a $25,000 fee.

To celebrate the start of his stud career, WinStar commissioned Louisville artist Braylyn Stewart to paint a 7-foot by 20-foot mural dedicated to Paynter and displaying the farm's advertising tagline for the 4-year-old Awesome Again colt: "Paynter: Awesome Heart."

WinStar chief executive and racing manager Elliott Walden said the tagline and the idea for the graffiti-style mural evolved out of the idea of Paynter as a "street fighter" who showed great determination and courage in fighting off a near fatal bout of colitis and early-stage laminitis. The colt, who fell ill after winning the Haskell Invitational Stakes (gr. I), inspired a devoted fan following as he battled those diseases. He returned to the races at Betfair Hollywood Park on June 14, almost a year after his Haskell victory, and won an allowance. He also finished second in the grade II San Diego Handicap this season. His racing career ended after a seventh-place finish in the Breeders' Cup Classic (gr. I).

Stewart—a tattoo artist, muralist, and conceptual artist—came to WinStar's attention through Jon Siegel at the PM Advertising agency. Stewart is known for blending graffiti with traditional painting and used spray paint for much of the Paynter mural.

"We started thinking about it, and it just kind of evolved, like a lot of good ideas do," Walden said. "I just met the artist for the first time here today, and the thing I like about is that he's passionate about what he does. He was excited about being here. He has the passion for what he's doing, just like we have a passion out here at WinStar for what we're doing."

Walden said the farm hadn't yet decided where to display the mural, which Stewart painted on the lawn adjacent to WinStar's new stallion complex and breeding shed.

"This is a little different with the ad campaign," he added. "I think it'll get people talking, which is always good."

Bellamy Road filly Land Over Sea takes to Del Mar turf title=
Bellamy Road

Bellamy Road filly Land Over Sea takes to Del Mar turf

Land Over Sea scampered across the Del Mar turf course to score a 3 ¾-length maiden special weight victory in the second lifetime start for the 2-year-old...

[read more]

Shore Runner comes out on top in $100K Lucky Coin S. title=
More Than Ready

Shore Runner comes out on top in $100K Lucky Coin S.

Many of More Than Ready’s offspring have found a home on the turf, and Shore Runner looks like that type following his gutsy victory in the $100,000 Lucky Coin S...

[read more]

Hold the Giant still perfect after Edmonton Juvenile win title=
Hold Me Back

Hold the Giant still perfect after Edmonton Juvenile win

Hold the Giant, a 2-year-old son of Hold Me Back, is undefeated in two starts following his two-length victory in the $50,000 Edmonton Juvenile S...

[read more]

Sidney’s Candy filly romps in Del Mar unveiling title=
Sidney's Candy

Sidney’s Candy filly romps in Del Mar unveiling

As her sire Sidney's Candy did some six years ago, Sooner Time broke her maiden at Del Mar on July 23...

[read more]

Drosselmeyer filly debuts a 6 ½-length winner title=
Drosselmeyer

Drosselmeyer filly debuts a 6 ½-length winner

Heartbreaker Girl made short work of a field of 2-year-old fillies as the daughter of first-crop...

[read more]

Carpe Diem, G1 winner at two and three, retires to WinStar title=

Carpe Diem, G1 winner at two and three, retires to WinStar

Stonestreet Stables’ & WinStar Farm’s Carpe Diem, Giant’s Causeway’s Grade 1-winning son at two and three, has been retired from racing due to a knee chip, and will stand stud in 2016 at WinStar Farm in Versailles, KY...

[read more]

Hold for More scores second stakes win of 2015 title=
Hold Me Back

Hold for More scores second stakes win of 2015

Hold for More chalked up yet another stakes win on July 19 when the 3-year-old son of Hold me Back rolled to a 7 ¼-length victory...

[read more]

Tiz Shea D scampers to rousing victory in $500,000 Indiana Derby (G2) title=
Tiznow

Tiz Shea D scampers to rousing victory in $500,000 Indiana Derby (G2)

Tiz Shea D’s young career reached new heights on Saturday evening when the 3-year-old Tiznow colt scored a 1 ¼-length triumph in the $500,000 Indiana Derby (G2)...

[read more]

High Dollar Woman rings up win in Indiana Oaks (G2) title=
Super Saver

High Dollar Woman rings up win in Indiana Oaks (G2)

Super Saver’s High Dollar Woman turned in a superlative performance in Saturday evening’s $200,000 Indiana Oaks (G2)...

[read more]

Nonna’s Boy easily best in Monmouth’s Lamplighter S. title=
Distorted Humor

Nonna’s Boy easily best in Monmouth’s Lamplighter S.

Jumping to the lead right out of the gate, Nonna’s Boy skipped to a 3 ½-length victory in Saturday’s $60,000 Lamplighter S...

[read more]